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Frequently Asked Questions
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1. Are people really looking for massage online?
A few years ago research from the Kelsey Group reported that 70% of US households look to the Internet for information on local products and services. I know that number is higher today. The Internet is continually becoming the Yellow Pages of the future and search engines like Google, Yahoo and MSN are investing heavily in local search resources.
However, this trend to use the Internet for information on local businesses is still gaining momentum. This is the time to hop on board so that you can get full benefit from this trend as it builds up steam. It's really the people who get into this early who will emerge as winners in local search.
As an example of the effectiveness of the web, let's say that your practice is in Houston, Texas. That city got over 49,500 searches on Google in November of 2008 for "Houston massage". So there are thousands of potential clients looking for a massage therapist in Houston. How else could you possibly reach so many people in your area with a specific interest in getting massage?
2. I already have a website, will this replace it?
The Client Generator is not just a website, although it may look that way at first glance.
The Client Generator is a highly integrated marketing system designed to get qualified and prospective massage clients to find you, trust you and buy from you. This integrated marketing system simply uses the Internet as a tool for doing that.
A website is part of the Client Generator and if you don't currently have a website, you'll likely find that this is all you need. However, the Client Generator has one purpose only: To get more loyal clients into your practice. Anything that distracts from that goal will not be present on the Client Generator pages. So the design is very clean and simple to keep the reader focused on the message. There is no "Links" page that causes people to click out of the site. You won't be able to do "fun things" like have pictures of yourself belly dancing, your pets or a virtual tour of your office.
The site is utilitarian. It's designed to do a job. To make sure it does that, we need to limit choices to keep potential customers focused on contacting you. So if you have an existing website that expresses your personality and contains the kind of information you would like to communicate to current clients, then keep it. It will supplement the work of the Client Generator. You'll be able to put a link from the Client Generator to your existing website and vice versa. This will help customers to get a better sense for who you are and will improve your website ranking in the search engines.
3. Can I use the Client Generator as my website?
Absolutely! Most therapists will find that this is all they need as a web presence. To develop a website with this kind of functionality could easily cost you thousands of dollars, so the Client Generator makes for an inexpensive and effective website.
4. Can I use my existing domain name?
As part of the Client Generator service we provide you with a domain name that is "optimized" for search engines. So we can't use your existing domain.
You may be in a situation where you have a domain name registered, but no website or perhaps you want to get rid of your existing website (and use only the Client Generator), but you want to use your existing domain name because it's printed on everything already.
In those cases, keep your existing domain name. Go to the website where you registered that domain and simply "point" or forward that domain name to your Client Generator. Your registrar can help you do that. It's easy to do. Now when someone types in your domain name, for example, mymassageclinic.com, they are automatically sent to your Client Generator. It's like having the post office forward your mail to a new address when you move to a new home.
5. Is this just for Americans or can I use it in my country?
As long as you are in an English speaking country, the Client Generator will work for you.
6. I'm not licensed as a massage therapist yet, can I still subscribe to the Client Generator?
We suggest you secure your city as soon as possible before it gets taken. We already have a lengthy waiting list for many cities.
We will have to charge you a monthly fee, however we can hold off on the development of your Client Generator until you have graduated, are licensed, and are ready to work.
7. How long will it take to set up my Client Generator?
It's a very time consuming process to create each Client Generator. Typically, it will take one week to complete after you have submitted your information to us.
8. I have multiple locations. Can this still work for me?
Absolutely, provided your offices are in the same city.
9. Is this just for single practitioners? I have a clinic with multiple therapists.
This can be just as effective for a large clinic as a single practitioner. When you submit your information to us, just be clear that you would like the site created to reflect a group practice rather than a focus on you specifically.
10. How do you handle home-based businesses?
This is set up in the same way as a commercial office or multi-therapist clinic. No one needs to know that you are operating out of your home. Although we recommend that you include your full address, if this is an issue we can leave out specific details. You can simply publish your city name, zip (postal) code and phone number.
11. Can my Client Generator cover a region rather than just the small town that I practice in?
No. Each Client Generator is optimized for a particular city or town, so you cannot purchase a Client Generator for a region, county or State.
Ideally, you should register the Client Generator for the city in which your office is located. If you are in a location that serves a number of surrounding towns, you may consider choosing the Client Generator for the largest town or city that you serve. We can always mention other areas that you serve in the text of your Client Generator.
12. Will this work for my small town?
The Client Generator will work for small towns. Obviously, there are not as many online searches for massage in a small town as there are in a large city, however, anyone looking for massage in your community online is definitely going to find you.
For maximum effectiveness in small towns, you will have to promote your Client Generator offline. Through our special "Boot Camp" classes that are part of the Client Generator service, we'll lead you step-by-step through the process of marketing your site offline.
13. How long will it take before I start seeing clients from this?
The Client Generator is really a long-term marketing tool.
You may start seeing traffic to your Client Generator within two weeks because of the online ad campaigns we launch for you. However, it will likely take several months before you begin to rank well in the search engines. Sites may take as long as six months to rank on Google.
Another factor affecting the performance of your Client Generator is the volume of online searches for massage in your area. A Client Generator for a major metropolitan area may receive over 100 visits per day, whereas one designed for a small town of 10,000 may only receive a few dozen visits over the month. That's why smaller centers are priced at a lower monthly fee than the large cities.
Regardless the number of visits you have, the important factor is the quality of those visitors and the ability of the site to convert them into clients. This is where the Client Generator really shines.
You can have a large influence on the effectiveness of your Client Generator by following the instructions in the Boot Camp lessons we send out regularly and taking action on those suggestions.
14. What is the "Boot Camp"?
The Boot Camp is special e-course available only to Client Generator subscribers. Sergeant Rankin will take you through a series of missions - short assignments to help boost the power of your Client Generator. These missions are grouped into operations designed to achieve a particular objective, such as Operation Generator Launch, Operation Local Search, Operation Directory Listings, Operation Offline, etc.
The Sarge is in charge. He'll lead you through the whole process with easy to understand instructions. Each assignment only takes a few minutes to do, but will have a dramatic impact on your bottom line results.
15. I don't want creeps and pimple-faced teenagers finding me.
Technically, that's not a question, but we understand your concern. Because porn was the driving force in initially commercializing the web, many people mistakenly think that only creeps go online. Nothing could be further from the truth. Most people online are just like you and me.
Web surfers tend to be highly educated and have higher disposable incomes. And contrary to popular belief, there are as many women as men on the web. Throw the pimply-faced teenager myth out the window too. The population of people on the web spans generations and the over-50 crowd is the fastest growing segment of Internet users. In short, the people that are surfing online are your ideal clients.
16. I'm still concerned about my security. How can I prevent creeps from finding my site and showing up at my office?
Marketing via the web provides you with a great level of security. It is one of the few ways you can have an incredible reach without revealing your exact location. The city name and zip code is enough to give a general location for people and to optimize for the search engines without giving away your address.
The web also gives you some powerful ways of screening potential clients. Although we don't explain this in the Client Generator sales material (simply because there is so much we could tell you).
As well, it will be clear from your site that your business is a legitimate massage therapy practice. We build that kind of credibility into the site. So if someone looking for other kinds of services drops onto your site, they'll quickly bail out. Of course, if you don't provide exact address details, you will need to communicate with potential clients by phone or email and will have a chance to feel them out before booking an appointment or providing location details.
17. What about my modality?
We've had lots of holistic practitioners contact us wondering if the service would work for their modality:
Can you do this for someone who doesn't do massage? I just do Craniosacral Therapy and Visceral Manipulation and Color Therapy.
Could a Reflexologist be included in the Client Generator service?
I specialize in Chair Massage and have just launched my chair massage business. Where do I sign up?
We appreciate the diversity in the industry and hate to exclude anyone. Currently we have Client Generators in every city for the following modalities: Massage Therapy, Reflexology, Shiatsu, and Chair Massage. We utilize a high level of specificity in the search engine optimization and client follow-up, the Client Generator doesn't suit holistic practitioners who don't practice massage of some kind. If you do practice modalities in addition to massage therapy, however, we'd be happy to incorporate those into your Client Generator.
If you are not into massage and want an optimized website, Techspertise Inc. currently offers Web development. They're the ones who did this site with all its functionality! For info, go to:
18. Can I see some client sites?
Sure. Here is a sample site to give you a sense of what your visitor sees. You can check it out at:
19. How much does it cost?
Check our features page to see what's included
This is a subscription service. The Client Generator for most cities is priced at US$59 per month. Large metropolitan areas over 1.5 million people are $118. This fee includes thousands of dollars of services.
20. How can you offer this so cheaply?
It is cheap! It would cost you thousands of dollars to have a copywriter create the sales copy for your website and have a programmer hard code the site with all the incredible functionality that is included in the Client Generator. Someone just quoted me a ballpark figure of $5,000 to research keywords for my website. You might have overlooked this because it's just one of the many things that we include as part of the service, but we do this for you at no additional cost.
So how do we do it? Although we spend hours and hours developing each Client Generator, we have been able to systemize the process to a certain extent. And the truth is that we really don't make any money initially. What you pay for the first six months of service does not even cover development costs. We are counting on a long-term relationship with you. We need you to remain a subscriber for at least a year before we start seeing any significant returns for ourselves, which is why we work so hard to ensure that you are will be completely delighted with the results you get from your Client Generator.
21. Are there any additional charges like web hosting fees?
As unbelievable as it sounds, everything is included in your monthly fee from copy writing and site design to newsletter delivery and more. Any one of these services could cost you thousands of dollars to set up if you were doing this from scratch.
In the future, we plan the release of several add-on products and services that can be plugged into your Client Generator to enhance its effectiveness as a marketing tool. All of these add-ons will be optional. Some will be included in the monthly fee and some will require a monthly service charge.
22. How do I update information in my Client Generator?
You can update information that changes frequently, like hours, fees, and monthly specials anytime through your administration panel. Click on any of the links under "Preferences" for dynamic content. Clickn on a link there and type in the new information in the appropriate boxes, click the "Submit" button and your Client Generator website is instantly updated.
For the most part, however, your Client Generator is hard coded in HTML so that the search engines can read and index the contents. If you need to make any significant changes to the body of the Client Generator, we have to make these changes manually and there will be a small hourly fee for doing this.
23. Is there a guarantee?
In place of a guarantee we've waived the $500 set up fee so that there is no upfront risk.
There is a great amount of time involved in setting up a customized site like this - the writing of the sales copy, the hand coding of the pages, and the submission to search engines - and we feel that $59 per month for a six-month commitment is more than reasonable. It's a small investment and gives you enough time to evaluate the effectiveness of the Client Generator. If it doesn't perform to your expectations and you don't feel you are getting a great return on your investment, you can cancel any time. We do recommend that your Client Generator be 'active' for the six months in order to get a good idea of your return on investment.
That puts the pressure on us. We have a real vested interest in making the service successful for you because if it doesn't work, we don't receive any more money from you. And we need to have you as a long-term subscriber before we see any financial benefit for ourselves. All and all, it's very fair.
Once we can evaluate the effectiveness of the Client Generator service over time, we'll have a better idea of the level of performance we can guarantee. At that point in time, we'll start charging a substantial set up fee and will develop an official guarantee.
24. I've fallen for schemes in the past. How do I know you're not going to take me for a ride?
We understand your concern. There are so many fly by night operators in the web business who are willing to take your money and run. Rest assured we are not one of those businesses. For now, we require no upfront fee, so that if we don't perform to your expectations, we are the losers, not you.
And let's face it; sometimes you need to take a little risk. It's like the story by Earl Nightingale about a man who was sitting in front of a wood stove to get warm and said, "When you give me some heat, I'll give you some wood." If you don't give up a little wood, you're never going to get heat.
You have to take the chance and take some action to get a results. The one thing we can guarantee is that if you do nothing to promote your business because of fear of wasting your money, your practice will never move forward.
25. How do I purchase? I can't see a "buy" button anywhere on the site.
There is no "buy" button on the HereToHelpYou.com website. Before you can buy you need to ensure that the Client Generator is available for your town or city. We strictly limit the Client Generator to one per city. You have exclusive rights to your city. If someone else has subscribed for your city, you are out of luck. However, if your city is taken, you will be given the option to put your name on a waiting list and we will contact you as soon as it becomes available. To check if your city is available, go to:
26. What happens if I choose to cancel the monthly service?
You can cancel your service at anytime without further obligation. When you cancel, we'll turn your Client Generator over to the next person on the waiting list for your town or city and will re-develop the site for them.
27. How much work do I have to do to build this thing?
Not very much, really. After registering, we'll ask you to submit information to us so that we can create the text for your Client Generator. It's set up like a questionnaire. Simply go through the form and answer the questions one by one. We'll also ask you to call a toll free line to leave a recorded message for the website and to forward any pictures or images that you want us to consider using on the site. Most people can complete the "Information Gathering Process" in 30 to 60 minutes.
From then on, we take over and write all the text for you, format the website, plug in all the functionality, cue up all your newsletters for monthly delivery, begin marketing the Client Generator and set up online advertising campaigns. It's completely hands off for you at this point so just sit back and watch it happen.
Once your Client Generator is up and running in an 'active' status, it is very important to take action on the Boot Camp lessons. Each assignment only takes a few minutes to complete, but the impact on the effectiveness of your Client Generator will be huge. Completing these missions will ensure top ranking with the search engines. We'll add more missions every month or so to guarantee the long term success of your Client Generator website.
28. Can I tell you what information I would like included?
The Client Generator is a marketing system designed to get clients into your practice. As a system, we need to both optimize the Client Generator web pages for the search engines and direct the viewer through a certain process to get them to request an appointment from you. Anything that detracts from those goals will not be incorporated into your Client Generator. We don't want to water down the effectiveness of this tool. We want this to work for you.
Having said that, the text for each Client Generator is customized for every individual client. When you subscribe to the service you go through an "Information Gathering Process" designed to elicit needed information from you. We'll find out about your background, your skills, your practice philosophy, your personality, etc. and incorporate that into your Client Generator website to present you in the best way possible to potential clients.
29. Do I have final say over what information goes on the Client Generator?
Yes and no. If there is anything you object to we can certainly remove it. We can also clean up inaccuracies in the information. But the basic set up and flow of the Client Generator cannot be changed. Each element that makes up your Client Generator is there for a specific purpose and when we start pulling apart the system, we diminish the effectiveness of the Client Generator as a marketing tool. If you want a website that has other functions beyond generating clients, then it is best that you create a separate website in addition to your Client Generator.
30. Do I need to register a domain name?
No. Every technical aspect of setting up your Client Generator is taken care of. You don't have to register a domain name, learn HTML coding, FTP files, or anything like that. You'll just provide us with some information about you and your business and we'll take it from there.
31. Who owns the domain name and the website?
The Client Generator is a monthly subscription service. You are essentially leasing the Client Generator that is created for your city. The associated domain name, website and website copy belong to Techspertise Web Solutions.
32. Can I customize my design or do these all look the same?
It wouldn't really matter if your Client Generator looked like others. Because there is only one Client Generator per city, visitors will only ever see yours.
However, we know that you want a look that reflects your personality to a certain extent. So we've provided you with a way to change the look and feel of your site with the click of a button. Currently, there are over 3 dozen designs that you can choose from.
If you have a logo that you use in your marketing materials, and branding is important to your marketing efforts, we can add this to your Client Generator so that you can reinforce your image or your brand. However, we need your logo or header delivered in a certain format.
Your logo needs to be incorporated into a banner image. You can get a graphic designer to do this work, or contact us and we can do it for a small fee. If you decide to outsource this work, here are the specs you should give your graphic designer:
For the Client Generator Pages - One JPEG image (600 pixels wide X 80 or more pixels high - Must be 72dpi and a maximum of 40Kb in size)
For the Monthly Ezines - One Resized JPEG image (550 pixels wide X 73 or more pixels high - Must be 72dpi and a maximum of 40Kb in size)
33. Can I have pictures?
Sure you can. In fact we encourage it. In particular we would like a picture of your smiling face so that visitors to the site can connect with you as a real person.
A few images can provide some visual interest to your site. However, we don't want to overdo it. A little goes a long way. It's probably best not to give us any more than three or four images to work with. Simply submit the images to us and we'll do our best to incorporate as many of them as possible.
34. Does this have a scheduling service included?
The Client Generator provides a simple way for customers to request an appointment through an online form set up specifically for this purpose. However, this is not a full-featured scheduling service. Scheduling services can be purchased from third party suppliers for as little as $40 per month. We may integrate a scheduling service with the Client Generator as an add-on at a future date.
35. What are the newsletters about?
As part of the Client Generator service, monthly "Healthy Living" newsletters are sent to everyone on your Client Generator subscriber list. These newsletters are to educate your client and potential clients about their health and wellfare, all relating to the practice of recieving a regular massage.
These would cost over $230 for the year if purchased individually, but they are included at no additional cost as part of your monthly Client Generator subscription fee.
We will be making these newsletters available for purchase where you will have exclusive rights to the content, allowing you to put your own name on them and distributing them as you see fit. They will also be available to those who don't have a Client Generator website or those who's Client Generator is already taken by another massage professional in their city.
36. Can I customize the newsletters?
You cannot edit the text of the "Healthy Living" newsletters, however, they will be formatted to look exactly like your Client Generator website and will include all your contact information so that customers can get in touch with you to book an appointment. They also include a small note from you that we insert at the top of each issue. However you can create all the content for the other bi-monthly newsletter that is e-mailed to your subscribers. You will use a special text editor, almost like Microsoft Word, to creat the content that will automatically translate into HTML.
37. Can my existing customers sign up for the monthly newsletters?
They sure can. We've developed an added plug-in service for your Client Generator so that you can more effectively build your list and manage subscribers. The new plug-in allows you to add one client at a time to your subscriber list. This was an enhancement we released in July 2008 at no extra cost to you. We will continue to do so with certain functionality that we add in the future.
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